Outdoor K9

Since when has eating healthy only been for humans? Nowadays, dogs are barking for organic foods too! For this reason, Chris and Nicole Van Ruler opened Steamboat Springs’ local pet store, Outdoor K9. From an online retailer to a booming storefront, this bowwow startup offers a holistic approach to animal care with products from carefully selected vendors. Outdoor K9 specializes in selling organic dog food and treats, along with toys, gear, harnesses, boots, beds and supplements. Chris acknowledges, “We believe dogs help get people motivated to live healthier lifestyles.” Chris and Nicole are confident that when people start thinking about their pets’ health, they will start focusing more on their own health too.


The Van Rulers struggled to qualify for financing, until they came across Colorado Lending Source’s microloan program. The Colorado Main Street loans program assisted Outdoor K9 with startup capital to help them refinance existing credit card debt, and purchase inventory and equipment. Now that’s something to chow on!