Just Be Successful

Making headlines across Denver, Just Be Kitchen is the first completely gluten-free and paleo-based, fast casual restaurant in the city. And just because the food is healthy, doesn’t mean the flavor is sacrificed! With carefully thought out ingredients, Just Be Kitchen is able to serve up American-style dishes that are melt-in-your-mouth delicious. 

The concept for Just Be Kitchen started in 2012 when Jennifer Peters decided to pursue a Masters in Business. She knew she no longer wanted to be shackled by the woes of the corporate world and was determined to close the gap between who she was as a person and what she did within her career.  After completing a business pitch project that verified her proof of concept, she was connected with Brad Bloom, former CEO of Burger King, who mentored her along the way. He told her, “You should always jump in life with both feet, and no matter what happens, doors will open along the way even if you fail.” And with that advice, throughout the years Jennifer has continually jumped in to pursue her dreams.

Jennifer spent her time carefully researching the market, refining her ideas, and interviewing successful fast-casual restaurateurs. Her hard work eventually paid off, and Jennifer’s dream of creating a mindful restaurant focused on wellness and innovation became a reality in April 2017 when Just Be Kitchen officially opened.

There were a few resources along the way that helped Jennifer succeed. She competed in the Denver Metro Small Business Development Center’s Trout Tank Food Frenzy Pitch Competition, where entrepreneurs pitch their ideas in front of the local lending, investing, and business community.  She also obtained funding from Colorado Lending Source’s Community Advantage loan program, which helped finance working capital, inventory, and other startup costs. All of this was made possible, despite not being eligible for a traditional bank loan.

The positive energy at Just Be Kitchen radiates with her dedicated staff of 12 and is seen with the inspiring quotes painted on the walls. The esthetic Jennifer has created is purposefully cozier than a typical fast-casual joint so that customers feel welcomed to indulge on a variety of guilt-free menu items. 

When asked what piece of advice Jennifer would share with other entrepreneurs, she stated, “Just keep going even when you think it won’t work out. Don’t let roadblocks stop you from achieving your dream.” As Jennifer has realized, success doesn’t come over night, but when it does arrive, it’s worth the wait.