Dianne Myles is the owner of Dope Mom Life, a creative content agency that helps organizations build authentic relationships with diverse communities. Having been a mother at a young age, she has a passion for using digital content and relationships to ensure that marginalized and underserved communities have representation and voice.
Dope Mom Life creates digital video content, outreach strategy, and ambassador video marketing campaigns for organizations seeking to reach and engage traditionally hard-to-reach demographics. When the pandemic hit, Dianne was connected to Colorado Lending Source for emergency funding that helped keep her business running despite the shutdowns.
Read on for more of her story…
How did you start your business? What inspired you to start?
I started Dope Mom Life in the hopes of being a visual representation of fun and parenting for my community. My next inspiration came from my community’s lack of financial wealth.
In what ways have you forged a new path with your business?
We don't just do diverse video and production; we hold companies and organizations accountable to the communities they want to serve. We also ensure that the businesses we work with are culturally responsive, respectful, and dedicated to diversity, equity, inclusion, and anti-racism efforts.
What has been a silver lining for you during the 2020 pandemic?
Social injustice was brought to the forefront of everyone’s minds this past year. Our country had nothing but time and social media to sit with racism, to understand that it didn't go anywhere and that people who have been oppressed for 400+ years didn't magically catch up to our oppressors and their benefactors. We had no choice but to acknowledge this and now we are forced to reconcile with the disparities.
How have you been able to overcome the difficulties of supporting your business during COVID?
When the pandemic hit and everyone started quarantining, Dope Mom Life began helping people film and edit Zoom recordings so that they could have more quality content. The emergency loan I received from Colorado Lending Source allowed me to keep my employees and make payroll during the shutdown.
What advice would you give to other entrepreneurs?
Don't give up, it's going to get hard but at the end of the day it is always worth it.